Campaigns

Three campaign types

Evergreen. A steady drumbeat pulled from your sources and drafted on a schedule. Ideal for staying visible without treating every post as news. Runs indefinitely until paused.

Trending. The studio watches your sources for items that match your topic filters and drafts only when something hits. Low volume, high relevance — good for reacting to news in your industry without scanning feeds yourself.

Campaign. Time-boxed and tied to a specific thing — a launch, a webinar, a seasonal push. Higher cadence than evergreen, shorter shelf life. Start date, end date, goal post count.

Creating a campaign

Open the Campaigns page and click New campaign. The wizard walks you through four steps: pick the type, choose which sources feed it, pick target platforms, and set cadence. Cadence is either a fixed schedule (e.g., three posts per week) or a target count within a date window.

Ghost slots and the feed

Cadence shows up on the calendar as ghost slots — muted placeholders at the times the campaign expects to publish. As sources produce content, drafts flow into those slots and the ghosts fill in. You’ll see a mix of ghost (future capacity), draft (content ready to review), and scheduled (approved) slots across any campaign view.

Pausing and reordering

Drag drafts within a campaign to reorder. Pause a whole campaign from the campaigns dashboard — the slots disappear from the calendar but the campaign state is retained, so you can resume without starting over. Delete a campaign to remove it permanently (drafts in progress stay in your feed; they just lose their campaign link).